LinkedIn, the social platform with 350 million users where people network for business deals, new jobs, news, and soon to learn a thing or two, is now tapping another business area: social media management.
Today, the company is taking the wraps off Elevate, a paid mobile and desktop app that suggests articles to its users — based on algorithms from its news recommendation services Pulse and Newsle, as well as “human curation” — and then lets users schedule and share those links across LinkedIn and Twitter, with the aim to add more networks like Facebook over time.
Elevate is opening up for a closed, paid pilot starting today. Like Facebook at Work, anyone will be able to download the iOS or Android apps. But only those who are signed up for Elevate (and paying for it) will be able to use it.
The plan is to have Elevate in general availability by Q3 of this year, at which point LinkedIn will also unveil pricing. In Q1, LinkedIn says it ran a private pilot with several large companies, including Unilever, Adobe and Quintiles, which is helping it figure out how the app is getting used, and what form that pricing might take.