16 July, 2015

Facebook Adds Buy Button Integration As It Continues To Reinvent Pages

Facebook has finally come to its senses. The social network tells Buzzfeed News that it's testing an option to buy goods directly from stores' Facebook pages, rather than kicking you over to another website.
Today, Facebook made a pretty clear statement that Pages is shifting to become a major priority for them in terms of user traffic. BuzzFeed reported that the company had recently started testing shops with ‘buy buttons’ inside of Facebook Pages.

It’s been over a year since Facebook started testing its buy button in ads on the newsfeed, and it appears that the company is now ready to take the service to its next logical progression with dedicated shops on Pages where users can browse for and purchase items.

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